SEO vs SXO: What's The Difference?
Optimizing The Search Results For A Better User Experience Search engine optimization is essential to digital marketing success. SEO techniques are the tools of choice to be able to properly position a site on search engines, and thus to increase their visibility; the ultimate goal is to reach and then retain prospects by turning them into customers. Making the most of quality traffic is, in other words, the goal of the user experience that is now called the UX. The basic principles of SEO are used to improve the user’s experience, making navigation across the website as intuitive as possible and leading to the desired conversion. That way, your site is both well ranked and effective. What is Search Experience Optimization? Search eXperience Optimization, or SXO, is a discipline that combines SEO ( Search Engine Optimization ) and UX ( User Experience ). By combining these two disciplines, the basic principles of SEO are used to improve the user’s experience, making navigation acr