SEO vs SXO: What's The Difference?
Optimizing The Search Results
For A Better User Experience
is essential to digital marketing success. techniques are the tools of choice to be able to properly position a site on search engines, and thus to increase their visibility; the ultimate goal is to reach and then retain prospects by turning them into customers. Making the most of quality traffic is, in other words, the goal of the user experience that is now called the UX.
The basic principles of SEO are used to improve the user’s experience, making navigation across the website as intuitive as possible and leading to the desired conversion. That way, your site is both well ranked and effective.
What is Search Experience Optimization?
Search eXperience Optimization, or SXO, is a discipline that combines SEO (Search Engine Optimization) and UX (User Experience). By combining these two disciplines, the basic principles of SEO are used to improve the user’s experience, making navigation across the website as intuitive as possible and leading to the desired conversion. That way, your site is both well ranked and effective. Any comprehensive web strategy must therefore take into account this synergy or union between the and the called . The biggest advantage of SXO is that it meets the requirements of both Internet users and search engines.
The Core Principles of Search Experience Optimization
Increase visibility and enhance the user’s experience
The goal of search experience optimization is not only to drive-in more traffic but to create a better web experience along the way. Schedule a phone call today and tell us about your business. We would love to discuss your project and help you optimize your website for more traffic, sales, and conversion. We want to learn as much as we can about you so we can put together a custom SXO strategydesigned specifically to meet your business goals.
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