IndexNow - Instantly Index your web content in Search Engines


New initiative by Microsoft and Yandex to push content to search engines. Easy to use protocol that websites can call to notify Bing whenever website contents on any URL is updated or created allowing instant crawling, and discovery of the URL.

They work together. If you use the Bing method, then both Bing and Yandex (or other participating search engines) will get the update. You do not need to submit to both Bing and Yandex’s URLs, you just need to pick one and all search engines that are part of this initiative will pick up on the change.

Microsoft and Yandex announced a new initiative named IndexNow, a protocol that any search engine can participate in to enable site owners to have their pages and content instantly indexed by the search engine. Currently, Microsoft Bing and Yandex are the two search engines fully participating in the initiative but others are welcome to adopt this open protocol.

New initiative by Microsoft and Yandex to push content to search engines

IndexNow allows “websites to easily notify search engines whenever their website content is created, updated, or deleted,” Microsoft wrote on its blog. The goal is to make for a “more efficient Internet,” the company said, by reducing the dependency on search engine spiders having to go out into the web and crawl each URL they find. Instead, the goal is for site owners to push these details and URL changes to the search engines directly. “By telling search engines whether an URL has been changed, website owners provide a clear signal helping search engines to prioritize crawl for these URLs, thereby limiting the need for exploratory crawl to test if the content has changed,” Microsoft wrote.

According to Bing, the IndexNow protocol can help the entire industry get their content indexed faster, while using less resources. This helps business get the most timely and relevant information to their customers while creating a better overall experience for everyone.

Microsoft Bing state they will continue to learn and improve at larger scale and adjust crawl rates for sites implementing IndexNow. Their goal is to give each adopter the maximum benefit in terms of indexation, crawl load management and freshness of the content to searchers.

Awesome work Microsoft Bing, Yandex, and Baidu to make web search more efficient and green. Your move, Google.

Interesting to see SEO tools already in process of integration:


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