Website Traffic & Web Analytics Services

 Website Traffic & Web Analytics Services

What Is Web Analytics?

Web analytics are a powerful resource for any business with a website or online presence. Web analytics is the measurement and analysis of data to inform an understanding of user behavior across web pages, for example: how many users visit, how long they stay, how many pages they visit, which pages they visit, and whether they arrive by following a link or not.

Every website has a set of specific purposes or goals. A website's sole purpose can be serving information about products, services, or news on current situations to the visitors. Every set of goal comes with a set of objectives – these outline the measures necessary to achieve these goals.

Calls-to-action or CTA link the objectives of a site to their goals. The CTA in your webpages can range from registration forms to "Buy" buttons embedded within the content. The only way to measure how each CTA is performing is by monitoring the website metrics or key performance indicators (KPI).

Google Analytics Monitoring

Google Analytics is a powerful tool for analyzing visitors and visitor behavior. This is one of the best tools around for monitoring traffic to your site. This phase will involve the implementation of tracking code into the pages of your website, and the correct set-up of the Google Analytics Dashboard.

With Google Analytics, you can very precisely analyze where people come to your website from, how long they stay, what exactly they do, and where they leave. Google Analytics’ Analysis and Reporting services go hand-in-hand.

SEO Report: What Is SEO Reporting?

In general, you’ll see these types of raw data in your web analytics reports

  • Web Traffic: The number of incoming and outgoing website visitors you receive within a given time period

  • Views: The number of times a page has been viewed

  • Clicks: The number of times a link has been clicked

  • Unique visitors: First-time visitors to your website per day, per week, or month

  • Bounce rate: Seen often in Google Analytics, the percentage of visitors that leave the site quickly without interacting contribute to the bounce rate

  • Conversion rate: The rate of visitors making purchases from your site, signing up for newsletters, or subscribing to a service

  • Organic traffic: Visitors that arrive at your website directly from a search engine and not from social media or other blogs

  • Direct traffic: Visitors that come to your website by going to your address directly and not from a search engine

Turn data into actionable insights

Website analytics is vital for every website, especially when Google is rolling out new updates, to ensure that you are keeping your eyes on the right metrics at the right time. Investing in website analytics can pinpoint at the factors responsible for reduced traffic and low sales. It can highlight the traffic and conversion trends for your site, and it can tell you precisely what changes your site might need to improve its performance.

What are Web Analytics Services?

A web analytics service is an application or agency that performs data collection, then lets you view and analyze the information. Most services will allow the marketer or webmaster to see detailed charts, graphs, and visualizations of the data about their web users, often in real time. We provide analytical insights and give suggestions to improve your website. Gain a competitive advantage by understanding how people interact and receive your brand.

Ready to make the most out of your Web Analytics?

JunTech Web Solutions can help you achieve your digital potential with an all-in-one Web Analytics solution. We welcome your comments, questions, and suggestions. To learn more about me or how JunTech Web Solutions can help you create your website, please check out the links below.

We invite you to follow us on our social media channels to stay tuned in to all of JWS Aruba's news and offers! @JWSARUBA

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Please see our previous post here: IMPROVE YOUR RANKING WITH SEO


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