What Is Image SEO? - Optimize Images for Google Image Search

Image SEO and Optimization

What Is Image SEO?

We enjoy high valuable content for our pages, image optimization is still an important factor in SEO for helping your site rank higher. Google loves pages with images, because so do users. Visual search technology has improved a lot. Though search engine bots have become smarter, they still cannot read the content of any image. They rely on the text associated with the image to figure out what the image is about.

Image SEO is optimizing an image so that search engines can understand what the image is about. It includes but not limited to reducing image file size, proper naming of image, using intuitive ALT tag, and adding structured data to the image. The ultimate aim of search optimization is to offer users a seamless experience. So, image optimization also includes improving user experience of your images.

Use an Unique Image for Your Site

Use an Unique Image for Your Site

Is your image reflecting the content of your post? Don’t just add images of from the stock photo you license online. Using stock photo images may not assist your site’s SEO. An original quality image will have a greater impact on SEO, because Google loves unique images that can’t be found anywhere else!

An image makes your website attractive to the human eye and to the machine code at the same time. By and large, the website crawlers are increasingly becoming visual. Therefore, we cannot overlook the importance of image optimization in SEO.

Optimize Images for SEO

Hopefully you have a firm understanding of why image SEO is so useful and important. Let’s recap how you can capitalize on this opportunity. When it comes down to it, image SEO is really about 3 simple things.

  • Picking the right images
  • Optimizing those image files
  • Getting technical with best practices

When you are using images in your content, you need to make sure that images are findable and they don’t slow down your website. Also, images should complement to the content of your web page. If you require any further information, or would like to work with us, feel free to contact us.

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